Michelle was born in Chicago and now lives in Leamington Spa, UK. She currently works on growth marketing for Cliniko, looking after paid marketing channels, social media, SEO, content and more.
Conferences can be expensive and hard to measure, especially compared to digital marketing. So why do we do them? Here’s what we learned from our last two conferences, including how we designed our stand, our list of must-haves for the event, and what made it worthwhile for us.
In tough economic times, pinpointing where your marketing is underperforming (and how to fix it) can help you save money and continue to grow your business. Here are some practical tips you can use to do just that!
A step-by-step guide on how to get your allied health clinic on Google Maps. Take this important first step in helping patients find your practice online.
Catch up on all the latest news, updates, and tips from Cliniko in our November 2021 round up!
Curious about how your Cliniko subscription fee is helping to protect marine life and habitats? In this inspiring live chat, Jeff explains how Sea Shepherd uses our donations and much more. Watch the replay here!
Sometimes going back to basics can work wonders. In this article, one of Cliniko's growth marketers explains how you can effectively hit the restart button on your marketing efforts, without needing special skills or big budgets.
We're excited to announce we are the only practice management software officially partnered with the UK's leading physiotherapy membership organisation! Learn more about what this means for you.
Curious about virtual assistants and how they are used in healthcare? This post covers the basics to help you decide whether a virtual assistant could be right for your practice.
Cliniko is now an official partner of Osteopathy Australia, the leading organisation representing osteopaths in Australia! Find out more about what this means for you.
Cliniko was founded without a grand plan. But it’s always been important to us that the world should be a better place with Cliniko in it, rather than the other way around.
Giving back is one of the most important things we do as a business, and why we’ve committed to donating at least 2% of our revenue to charity every month. Here's the latest on some recent additions to our charitable giving!
In 5 years, One Central Health has grown into a team of more than 40 multi-disciplinary staff based across Western Australia—all using Cliniko to work harmoniously so clients can receive the highest standards of care. Read their growth story to learn more about how they did it.
We invited podiatrist-turned-business-coach Dave James to explain everything you wanted to know about using social media to grow your clinic. Spoiler: There's something for every level of social media user in this replay!
Watch this counter-side chat with our founder Joel as he answers questions, brews coffee, and discusses what's happening with Cliniko behind the scenes.
Looking to improve patient retention in your practice? Here are some ideas to help you get started connecting with patients using Cliniko, email marketing, connected apps, and more!
Collette and Sean from The Village Osteopaths in Cheshire, UK share how they have adapted their clinic post-lockdown with a PPE protocol based on the latest scientific research into COVID-19.
Want to use client reviews to grow your healthcare business but unsure where to start? This guide covers how to do everything from asking for to responding to reviews, plus ways you can make online testimonials work harder for your business.
This video guide will help you to create a fantastic first experience for patients with your telehealth consultations. Here are our top ideas on how you can share the guide with your clients, so they know exactly what to expect in their first video consultation.
If you're interested in doing more SEO but unsure where to start, we've put together this guide with some simple steps you can use to make sure your practice shows up on Google.
We answered your questions about marketing during COVID-19 on our YouTube live. Check out the recording of our session with plenty of helpful information, plus links to the top tools we mentioned during the broadcast.
We recently caught up with Stephen King and Andrew Lemon of Movement Assessment Technologies to chat about how they use objective assessments to treat their patients via telehealth. See the recording and learn more about their methods.
Learn about how you can get started offering ergonomic assessments with telehealth so you can adapt your clinic for COVID-19. Our live broadcast with Heath and Wade of Corporate Work Health Australia covers everything you need to know. Watch the replay to see what was discussed.
Our recording of Joel and Pete's chat about the recent addition of Australian telehealth bulk billing rebates is here! See the video that can answer all your questions about doing Medicare rebates through telehealth.
Podiatrist and clinic owner Catherine Fletcher-Liddell MChS BSc (Hons) explains how she is using her practice's social media presence to connect with and reassure clients in the wake of COVID-19.