Here at Cliniko, we know a lot about websites, software, running businesses, and digital marketing. This is where we share all our practical tips to level-up your practice management skills, and help you run your healthcare business more efficiently.
Between treating your patients and doing admin, life gets extremely busy – not many allied health practitioners have the time to be spending endless hours on marketing. Alan Zaia shows you six areas to focus on to make sure your marketing is both efficient and targeted .
Clinical placement, we’ve all been there. Sweating through our first five-day work week, overwhelmed, unsure, and tired. Winnie Lu, physiotherapist and practice owner, shares her advice for how to make hosting students in your practice a satisfying experience for you and them.
Sometimes going back to basics can work wonders. In this article, one of Cliniko's growth marketers explains how you can effectively hit the restart button on your marketing efforts, without needing special skills or big budgets.
Learning the ins and outs of digital marketing can take time that practice owners, particularly small ones, don’t have. Marketing Director Louis Meletiou takes you through what healthcare marketing agencies typically do for a practice, and how to find one that fits your business.
Michelle Rimmer has run a successful massage therapy clinic for almost twenty years. Michelle, who is a former nurse, sat down with Cliniko to share how two big and unexpected setbacks changed the course of her career, leading her to look inward at who she was and what she wanted—and go for it.
Thinking of starting your own healthcare business? Already have your own and want an idea of how to do things a bit differently? Practice owner and physiotherapist, Michael Dermansky, has some advice on different practice models to help you make an informed decision.
The Hive's UK Director and a healthcare business coach, Blake Sergeant, covers the key numbers and the three financial reports you need to review each month, so you’ll always know how well your practice is doing.
The utilisation rate can be one of the most valuable metrics to help prepare your practice for unexpected challenges. Troy Parsons, Managing Director at Optimise Health, explains how to determine utilisation rates for your team and why he thinks it can be such a helpful tool.
A Patient Visit Average is the average number of appointments a patient has with your clinic over a given period of time. Physiotherapist, clinic owner, and business coach, Andrew Zacharia, explains why tracking this number will improve your patient care.
Wondering about the legal implications of telehealth for your healthcare practice? In this guest post, Founder and Principal of You Legal Sarah Bartholomeusz provides an overview of what you need to know about telehealth and Australian law.
Two-factor authentication (2FA) is one of the best tools you have to prevent unauthorised access to your online accounts. Learn how 2FA works and why you should be using it to protect your patients' privacy.
In 5 years, One Central Health has grown into a team of more than 40 multi-disciplinary staff based across Western Australia—all using Cliniko to work harmoniously so clients can receive the highest standards of care. Read their growth story to learn more about how they did it.
Maintaining an accessible website for your healthcare business is an important way to show your patients you care. We invited web expert Taeke Reijenga to share his view on what accessibility is, and five simple ways you can make your site easier for everyone to use.
Paul Smith is an allied health practitioner and an experienced digital marketer. He knows what it takes to promote a clinic online, and we've got his top tips on how beginners can start marketing their practice today—no experience required!
Sarah Sacks is a director of The Grove Counselling & Therapy, and she’s here to share the story of how she moved her clinic to 100% telehealth appointments while maintaining an excellent service for her clients.
You may have seen Zoom in the news recently for a myriad of security issues. Bill from the Cliniko operations team explains why you shouldn't use Zoom for telehealth, and how you can best protect your patients and business.
For as long as she can remember, Hazel Potter always wanted to work with animals, but she was allergic to anything with fur. So she tried dentistry. But as she learned, fate is not so easily cast aside.
Osteopath David Birley knows how tough it is to run a clinic. Twice, he grew his business from nothing, and we’ve got his story here for you. Check out our conversation with David and learn all you can from his powerful tale.
There is a large debate in the business world about whether or not you should go into business with someone you’re currently friends with. Clinic Mastery's Peter Flynn outlines the things you should consider before choosing a friend as a business partner.
With approximately one million Australians currently battling eating disorders (ED), the Australian Government has committed to helping more people access and afford the help they need with a dedicated Medicare Benefits Scheme (MBS) item number.
Ever wanted to go into business with a friend—be it opening that bar, or getting the band back together? Cliniko customers Keith Tan and Aaron Lau of Spinefit Chiropractic & Physiotherapy in Kuala Lumpur (Malaysia) share their story of starting a clinic with a friend.
Karen Finnin is a self-proclaimed accidental entrepreneur, but also a pioneer of the online healthcare movement. We talked to Karen to find out how she went from rural physiotherapist to telehealth pioneer.
Cliniko customer, NAPA (Neurological and Physical Abilitation) Centres share how their founder, Lynnette LaScala, turned her son's near-death into a two country, four practice pioneer of children's intensive therapy with a two-year waiting list.
If you’ve ever been frustrated that no one ever does the tasks around the clinic as good as you, so you tend to ‘just do it yourself’, then it’s time to let go of your ego, because you’ll never create the business you truly want.
Finger-Ink for Cliniko (iPad App) Looking to speed up your form process within Cliniko⏱? While you can scan 👩💻, take a photo 📸, or upload your completed forms 📄, you can also use Finger-Ink’s iPad app 🙌!
It’s that time of year again and many of you will be looking forward to a well earned break. And by you, I mean all of you sitting there trying to gather a list of naughty and nice patients to send Christmas wishes to this year. Well, fear not!
A serious weaknesses in WPA2 (a protocol that secures all modern protected Wi-Fi networks) has been discovered. An attacker within range of a victim can exploit this using key reinstallation attacks (KRACKs).
Wouldn’t it be great if you could type faster? Or if your computer knew what you were thinking and just put those words to the screen? Well, we’re not living in a Star Trek world yet, but there are some tools out there to get close.