We have made a few posts lately about people being overly inspired by Cliniko.  I was just ready to let the topic rest when I came across one more that is too good not to share.  I think it’s fair to say we have our winner.

See if you can detect any similarities between these two websites… or maybe it’s just me? maybe I’m too close to the design and I see similarities that aren’t really there?  You be the judge.

On the left is our Cliniko website, on the right is a company called Servehare (http://www.servehare.com).  You can click the images to see them bigger.

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We just sent out our April newsletter, here is the content for those of you that aren’t subscribed….

Dear Competitors,

I know some of you have been “very inspired” by Cliniko.  This has ranged from small things like:

• Copying text off our website word for word and putting it on your own site
• Redesigning your websites to look like ours
• Even using images from our site on your own

and sometimes bigger things like:

This letter is not to complain about this.  We expected it.  The reason we developed Cliniko was because Allied Health professionals deserved better software at a more affordable price.  We knew by coming in with modern business and pricing models, easy to use software and more advanced technology that others would be forced to keep up or fall behind.

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Hi All,

First I need to apologise. We have done a poor job of keeping our blog up to date. It’s not that we haven’t been communicating, we are very active on facebook and twitter and also sending out regularly newsletters to our customers. We have fallen short on the blog though. To get things started, here is the last newsletter we sent out in March.

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Today Google released Google+ pages for business. This will walk you through what a Google+ page is, and why you would want one for your clinic.

What is Google+?

Google+ is google’s version of facebook. It integrates tightly with your google account if you have one (you might use this for gmail or google calendar). It is designed to be an easy way to stay in touch and share information (photo’s, status updates) with your friends. The key point of different Google+ has over facebook is the concept of circles, which basically make it easier to control who you share your information with. Facebook however has since implemented very similar features.

What are Google+ pages?

Google+ pages are very similar to facebook business pages (fan pages). You can see an example of a facebook business page here http://www.facebook.com/cliniko (make sure you click the “like” button while you are there). You can see more details about Google+ pages here Google+ for your business

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We believe in openness at Cliniko. We know you are placing a lot of faith in us when you choose to use Cliniko to run your practice, so we won’t be keeping any secrets. Here are the key numbers we have gathered while monitoring Cliniko since launching 3 months ago. This will give you a very good indication of the reliability and performance you can expect from Cliniko, although we are always striving to improve on these.

Availability – 99.93%

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On the surface, it seems easy to compare the pricing of clinic software. You just need to visit a few websites or at worst, call a few sales people to get quotes. You now know how much you will be paying upfront, and how much your ongoing costs will be.

The only problem with this approach is that you are relying on the clinic software companies to be telling you all of the costs that you will incur. Not only do they probably not want to, but they really can’t. The costs you will incur in purchasing and using clinic software are very specific to your business, it is up to you to work them out.

Here are 10 hidden costs that you might not have considered yet but should: (more…)

It is now just over 2 months since we officially launched Cliniko!

We knew that the clinic software industry was ready for disruption. It was clear to us that software companies in this industry had become complacent and were not really being pushed to offer better to their customers. Prices and pricing models have been heavily skewed in favor of the software companies and there hasn’t been much adoption of new technologies like web-based systems or utilising mobile devices.

Our goal was obviously to start a successful business with Cliniko, but there is more to it. We know that other companies will have to compete on price and technology with us. This is going to be great for the industry and healthcare professionals will be the real winners.

So what have we achieved in just over 2 months? (more…)

This is part 2 of a series covering tips for improving the website for your Practice. If you haven’t already, you can read part 1 here.

Knowing not only what to include on your website, but also what not to include can be very important. There is no one formula fits all solution to including content on your website, it depends mostly on what the purpose of your website is.

This might seem like a simple question, but a lot of people get a website because they should have a website. When this is your reason for having a website, it can be understandably difficult to work out what you should put on your website. Often the approach becomes “I will have what everyone else has on their websites, just a standard website”. As you might guess, this is not the best approach to get a website that will deliver you results. Some good reasons you might want are website are:

• To attract new clients
• To improve brand/business recognition in your community
• To make it easy for people to find your contact details
• To advertise all of your services to existing clients

Once you know why you have/want a website, you can then decide on what content is suitable for you. (more…)

If I was looking for an Osteopath in Bentleigh East (a suburb in Australia), I would likely google “osteopath bentleigh east”. I may get in trouble from my partner who is an Osteopath, but let’s ignore that detail for the sake of this blog post.

Many people are turning to google search to find businesses or services they need, and it can be a great source of new clients. It is hard to be one of the first few results in a google search, and typically that is all your potential clients will look at. There is however a way to “skip the queue”. Google places is a feature by google that shows local businesses on a map of the area. The great thing about google places is that they appear above the search results, so it is a great place to get your business noticed.

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